Video Ads Copy Creative Strategist for a US D2C Brand

Sobre a oportunidade

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client

We’re working with a growing DTC brand in the running and fitness space, selling an energy gel made with honey and electrolytes directly to consumers online.

They’re looking for a strong performance-focused copywriter who can turn winning ad insights into high-volume, engaging video scripts for Meta.

The Role

You’ll be responsible for writing scripts for Facebook and Instagram video ads, studying what’s performing each week, understanding why it works, and turning those insights into new creative concepts.

Most scripts will be longer 60–90 second founder-style ads, where one person talks directly to the viewer about the product, the problem it solves, and why it matters.

You’ll also write:

Short-form scripts for creators filming on their phones

Scripts designed for AI-generated video

New variations based on winning ads, hooks, angles, and messaging

Simple visual directions for each script shared through Slack

What You'll Do

Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December

Analyze ad performance and identify what messaging, hooks, and angles are working

Develop new scripts based on proven performance insights

Adapt winning concepts into multiple variations without making them feel repetitive

Write clear, engaging copy designed to drive action

Brief each script with simple visual notes for the person creating the ad

Work closely with the creative/performance team through Slack

Requirements

Excellent written English and strong command of tone, structure, and persuasion

Previous experience writing direct-response, performance, or social video ads

Strong understanding of what makes video ads engaging and conversion-focused

Ability to produce high volumes of quality work without quality dropping

Comfortable reviewing ad performance and extracting insights from spreadsheets

Strong understanding of hooks, angles, CTAs, and iterative creative testing

Able to work independently in a fast-paced, remote environment

Nice-to-have

Experience with running, fitness, nutrition, food, or wellness brands

Experience writing for DTC/eCommerce brands

Experience with Meta/Facebook and Instagram advertising

Experience writing scripts for UGC or AI-generated video

Benefits

Up to USD $4,000/month, depending on experience

Full-time: 8 hours/day

Remote

Must have meaningful overlap with US working hours

Fast-paced, performance-driven DTC environment

Originally posted on Himalayas