Marketing Coordinator Regulated DTC Consumer Brand

Sobre a oportunidade

Company Overview: Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK.

Local

Campinas - SP

Remoto

Responsabilidades

Build and run outreach to retailers and partners: finding the right contacts, writing the emails, and tracking what works

Support the field team with target lists, routes, one-pagers, and follow-up emails after visits

Own email and SMS, subscription retention (win-back and pause offers), referral programs, and search/content

Create marketing visuals with AI tools, using the brand's existing look and feel

Automate recurring manual tasks so nobody has to do them by hand

Track results from the company's own order and subscription data, and flag anything that looks off

Requisitos

Hands-on experience using Claude Code (or a similar AI coding tool) to build something real that's still in use today.

3+ years in marketing.

Experience running cold email outreach yourself, using a tool like Apollo plus an email sequencing tool

Comfort working with spreadsheets and data; SQL is a plus, and getting there with help is fine

Some scripting in Python or JavaScript, or experience directing AI to write it for you

Familiarity with connecting tools through APIs

A good marketing eye and clear, simple writing

Diferenciais

Experience with tools like Apollo, n8n, SQL databases, SEO tools, or AI image tools

Marketing experience in a regulated industry (alcohol, supplements, pharma, gambling, etc.)

DTC, subscription, or ecommerce experience, especially retention and referral programs

Benefícios

Based in Austin, TX, or remote with 9–5 CT overlap

Work directly with the two founders

Real ownership and autonomy over the growth strategy

The chance to help build the company's AI and automation setup from the ground up

Compensation based on experience and location

Processo seletivo

1️⃣ Apply with a short note naming one thing you've built with Claude Code and what it does today (link it if you can)

2️⃣ Screening call (30 minutes) — walking through that build in detail

3️⃣ Paid exercise (about 3 hours) — given a target segment and API access, produce a scored, enriched contact list, a three-touch sequence, and the script or flow that generated it; one touch has to survive a claims re

Sobre a empresa

Company Overview: Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK.

About the category

This is a regulated product, so a few rules are fixed.

No health, quit-smoking, or performance claims.

All marketing stays 18+ and UK-only.

No paid social or paid search.

Success looks like

An outreach process for retail and partners that mostly runs on its own

A field team that has what it needs and gets better each round

Search, email, retention, and referral programs driving steady growth

Numbers the whole team can trust