Digital Media Manager

Sobre a oportunidade

Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an experienced Digital Media Manager to own and optimize end-to-end paid media campaigns across multiple digital advertising platforms.

This is not a strategy-only marketing role. It is a hands-on, performance-driven position focused on:

Campaign execution and optimization

Paid media strategy and scaling

Budget management and pacing

Performance analysis

Conversion tracking and attribution

Reporting and data visualization

You’ll manage campaigns across:

Google Ads

Microsoft Ads

Meta Ads (Facebook & Instagram)

TikTok Ads

Snapchat Ads

Display and video advertising

Native advertising

Connected TV (CTV)

The ideal candidate combines deep paid media expertise with strong analytical thinking, operational discipline, and a relentless focus on measurable performance.

If you have extensive hands-on media buying experience and know how to turn advertising budgets into scalable business results, this role is a strong fit.

What You’ll Own

Multi-Platform Paid Media Management

Own and manage campaigns across:

Google Ads

Microsoft Ads

Meta Ads

TikTok Ads

Snapchat Ads

Native advertising platforms

CTV platforms

Plan, build, launch, and optimize:

Paid search campaigns

Paid social campaigns

Display campaigns

Video advertising

Retargeting campaigns

Native campaigns

CTV placements

Ensure campaigns are launched accurately, tracked correctly, and aligned with performance and business objectives.

Manage multiple accounts, channels, and campaigns simultaneously without sacrificing execution quality.

Campaign Optimization & Scaling

Monitor campaign performance daily and optimize:

Bids

Budgets

Audiences

Targeting

Placements

Keywords

Creatives

Campaign structures

Continuously improve key performance metrics, including:

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Cost Per Lead (CPL)

Click-Through Rate (CTR)

Conversion Rate

Identify high-performing campaigns and scaling opportunities while quickly diagnosing underperformance and inefficient spend.

Analytics, Tracking & Attribution

Analyze campaign performance using:

Google Analytics

Google Tag Manager

Platform-level analytics

Reporting and visualization tools

Monitor the customer journey from initial ad interaction through conversion.

Identify:

Performance bottlenecks

Tracking issues

Attribution gaps

Audience trends

Funnel inefficiencies

Scaling opportunities

Ensure campaign decisions are supported by reliable, actionable data.

Reporting & Data Visualization

Build and maintain reporting dashboards using:

Looker Studio

Google Analytics

Advertising platform reporting

Excel / Google Sheets

Other reporting platforms

Prepare:

Performance reports

Optimization summaries

Budget pacing updates

Campaign insights

Strategic recommendations

Translate complex advertising data into clear insights that leadership and other stakeholders can act on.

Budget Management, Pacing & Forecasting

Own:

Campaign budgets

Daily and monthly pacing

Bid strategies

Spend allocation

Performance forecasting

Ensure advertising spend remains aligned with business objectives and performance targets.

Proactively reallocate budgets based on performance and scale successful campaigns while maintaining efficiency and profitability.

Testing & Performance Improvement

Develop and execute structured testing across:

Audiences

Creative formats

Ad messaging

Placements

Bidding strategies

Campaign structures

Channels

Use testing data to determine what should be scaled, adjusted, or discontinued.

Stay current with platform updates, algorithm changes, emerging advertising channels, and performance marketing best practices.

Cross-Functional Collaboration

Work closely with:

Marketing teams

Creative teams

Analytics stakeholders

Leadership

Provide data-backed feedback on creative performance and campaign opportunities.

Ensure alignment across:

Media strategy

Campaign execution

Creative development

Analytics

Reporting

Revenue objectives

Maintain clear documentation and communication across campaigns and accounts.

Required Experience & Skills

10+ years of hands-on digital media buying and paid advertising experience.

Deep expertise with:

Google Ads

Meta Ads

Strong experience across:

Paid search

Paid social

Display advertising

Video advertising

Native advertising

CTV campaigns

Advanced proficiency with:

Google Analytics

Google Tag Manager

Looker Studio

Strong understanding of:

Performance marketing

Conversion tracking

Attribution

Audience segmentation

Funnel optimization

Campaign scaling

Advanced Excel or Google Sheets skills for:

Budget pacing

Forecasting

Reporting

Performance analysis

Excellent written and verbal English communication.

Strong organizational and time-management skills.

Ability to manage multiple accounts and campaigns independently.

Comfortable working remotely during U.S. business hours.

Reliable high-speed internet and professional remote work setup.

Nice-to-Have Experience

TikTok Ads

Snapchat Ads

Microsoft Ads

CTV advertising

Programmatic media buying

Large-scale multi-platform campaign management

Performance marketing agency experience

Growth marketing environments

Advanced attribution and conversion tracking

Managing substantial advertising budgets

Cross-channel acquisition strategy

Creative performance analysis

What Makes You a Strong Fit

You:

Are highly analytical and performance-driven.

Have deep hands-on experience inside advertising platforms.

Take full ownership of campaign outcomes.

Make decisions based on data rather than assumptions.

Know how to diagnose underperforming campaigns quickly.

Understand when and how to scale successful campaigns.

Balance growth with profitability and efficiency.

Are disciplined with budgets, pacing, and reporting.

Can manage multiple campaigns and accounts simultaneously.

Communicate performance insights clearly to stakeholders.

Proactively identify problems and opportunities without waiting for direction.

What a Typical Day Looks Like

A Digital Media Manager’s day may include:

Reviewing campaign performance and budget pacing across accounts.

Analyzing ROAS, CPA, CPL, CTR, and conversion trends.

Adjusting bids, budgets, audiences, targeting, and placements.

Reviewing creative performance and identifying new testing opportunities.

Diagnosing underperforming campaigns.

Scaling campaigns demonstrating strong performance.

Analyzing data through Google Analytics and Looker Studio.

Reviewing attribution and conversion tracking.

Preparing reports and optimization recommendations.

Collaborating with creative and marketing teams.

Testing new channels, audiences, creatives, and campaign structures.

In short: you drive measurable growth through disciplined media buying, rigorous performance analysis, and continuous campaign optimization across multiple paid advertising channels.

Key Metrics for Success

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Cost Per Lead (CPL)

Conversion rates

Campaign profitability

Budget pacing and spend efficiency

Successful scaling of high-performing campaigns

Tracking and reporting accuracy

Consistency of campaign optimization

Overall paid media growth and performance

Why This Role Stands Out

Full ownership across multi-platform paid media campaigns.

Opportunity to manage large-scale performance marketing initiatives.

Work across Google, Meta, TikTok, CTV, and emerging advertising channels.

Direct influence over acquisition performance and business growth.

Strong exposure to advanced analytics, attribution, and campaign optimization.

High ownership over budgets, testing, and scaling decisions.

Fully remote work environment.

Growth opportunities into:

Senior Digital Media Manager

Paid Media Lead

Head of Paid Media

Performance Marketing Director

Growth Marketing Leadership

Interview Process

Initial Phone Screen

Video Interview with Pavago Recruiter

Final Interview

Offer & Onboarding

Spark Hire Intro Video

As part of the application process, you’ll be asked to complete a short Spark Hire intro video.

This is your opportunity to go beyond your resume and tell us about your paid media experience, the advertising platforms you’ve managed, the scale of campaigns and budgets you’ve worked with, and examples of how you’ve improved campaign performance.

Please keep your responses clear, concise, and conversational. We’re not looking for a perfectly scripted presentation — we want to understand how you communicate, think about performance, and approach campaign optimization.

Completion of the Spark Hire intro video is required for your application to be considered.

Apply Now

If you:

Have extensive hands-on paid media experience.

Are highly skilled in Google Ads and Meta Ads.

Have experience across search, social, display, video, native, or CTV.

Know how to optimize and scale campaigns based on performance data.

Understand attribution, tracking, budgeting, and reporting.

Thrive in fast-paced, performance-driven environments.

We’d love to hear from you.

Apply today and complete the required Spark Hire intro video to move forward in the hiring process.

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Originally posted on Himalayas