Head of Organic Growth

Sobre a oportunidade

This position is listed on behalf of a partner company, who manages all applications and next steps.

Local

São Paulo - SP

Remoto

Responsabilidades

Define, own, and execute a comprehensive organic acquisition strategy across SEO, content marketing, social media, community engagement, referrals, and strategic partnerships to attract high-intent traders.

Map and analyze the full customer journey, from initial discovery to account registration, funding, and first trade, identifying conversion bottlenecks and opportunities to recover users who abandon the process.

Partner with Product and Design teams to audit and optimize landing pages, registration flows, onboarding experiences, and in-product interactions to reduce friction and improve conversion rates.

Integrate brand positioning and trust-building into organic acquisition initiatives, ensuring marketing activities strengthen credibility and long-term user relationships rather than focusing solely on traffic volume.

Develop an in-depth understanding of the trading platform, its features, competitive advantages, and user needs, translating product strengths into compelling acquisition and engagement strategies.

Lead, coach, and empower a small growth team, establishing clear priorities, removing obstacles, and encouraging a culture of ownership, experimentation, and continuous improvement.

Design, execute, and evaluate growth experiments across channels and funnel stages, scaling successful initiatives and discontinuing tactics that fail to deliver meaningful results.

Build and maintain dashboards that track acquisition, conversion, retention, attribution, and cohort performance, translating data into actionable insights and clear recommendations for leadership.

Leverage AI-powered tools and workflows to increase productivity, accelerate experimentation, improve content operations, and expand the impact of organic growth initiatives.

Align Product, Design, Legal, Communications, and other stakeholders around shared growth objectives, ensuring initiatives are delivered efficiently and consistently.

Monitor organic acquisition trends, search behavior, social channels, competitor activity, and trading culture to identify emerging opportunities and make informed decisions about where to invest resources.

Requisitos

At least five years of experience in B2C acquisition or growth marketing, ideally within fintech, cryptocurrency, trading, gaming, or another consumer-focused digital product environment.

Previous experience leading a small team in a player-coach capacity, combining strategic direction and team development with hands-on execution.

Broad knowledge of SEO, content marketing, social media, lifecycle marketing, community growth, referrals, and partnerships, with the ability to prioritize channels based on their potential impact.

Strong understanding of how digital products attract and retain users, with the ability to identify friction in user journeys and collaborate with Product and Design teams on practical improvements.

Experience with acquisition funnels, cohort analysis, attribution, performance measurement, and experimentation, with the ability to translate complex data into clear business recommendations.

Strong practical knowledge of AI-powered tools and workflows, including the ability to use them to accelerate execution, improve efficiency, and scale marketing activities.

Ability to move quickly in a dynamic, competitive environment, manage competing priorities, and deliver measurable results without relying on lengthy approval processes.

Demonstrated ability to distinguish high-impact growth opportunities from low-value tactics, allocate resources effectively, and balance short-term acquisition with long-term brand development.

Familiarity with cryptocurrency markets, trading communities, and the terminology, motivations, and expectations of active traders.

Excellent written and verbal communication, with the ability to present insights clearly, influence stakeholders, and align cross-functional teams around shared objectives.

A proactive, self-directed approach to problem-solving, experimentation, and continuous improvement, with a strong focus on measurable outcomes.

Ability to foster a high-performing team culture, encourage experimentation, provide constructive feedback, and empower others to deliver their best work.

Diferenciais

Fully remote position available in Brazil and other eligible international locations.

Opportunity to work with an international team in a fast-paced digital finance and cryptocurrency environment.

High level of autonomy to define organic growth strategy, lead a team, and influence product acquisition and engagement.

Opportunity to expand expertise across growth marketing, product optimization, analytics, AI-enabled workflows, and digital asset markets.

Direct influence on how traders discover, evaluate, and engage with a global trading platform.

Inclusive work environment: A culture that values diverse backgrounds, perspectives, and professional experiences, with hiring decisions based on relevant skills and qualifications.

Skills-Based Recruitment: The hiring process may include job-related skills or work-style assessments, considered alongside professional experience and interviews.

Benefícios

Remote Work

Global Collaboration

Leadership and Ownership

Professional Development

Product Impact

Inclusive Work Environment

Skills-Based Recruitment

Processo seletivo

AI-powered matching process

Shortlist shared with hiring company

Final decision and next steps managed by hiring company

How Jobgether works

AI-powered matching process

Top-fitting candidates identified

Shortlist shared with hiring company

Final decision and next steps managed by hiring company

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