Senior CRM Specialist

Sobre a oportunidade

Local: São Paulo - São Paulo, Brazil, São Paulo, State of São Paulo, Brazil Formato: Híbrido

Driving Innovation and Trust: Ten's Journey to Redefine Service Excellence Ten is on a mission to become the most trusted service business in the world.

Local

São Paulo - SP

Híbrido

Responsabilidades

Own the planning and delivery of CRM campaigns and automated journeys across email and other CRM channels.

Translate business objectives into clear CRM strategies that drive engagement, conversion, and retention.

Champion CRM best practice, ensuring communications are customer-first, compliant, and value-led.

Provide strategic influence, collaborating with other teams to align email campaigns with overall marketing goals.

Own the end-to-end strategy for email marketing, including planning, segmentation, automation, and optimisation.

Design, build, and optimise multi-step CRM journeys (e.g. onboarding, activation, engagement, reactivation).

Lead the development of personalised, dynamic content using behavioural, transactional, and preference data.

Ensure campaigns are delivered accurately, on time, and to a consistently high standard.

Drive email list growth, segmentation, personalisation, and targeting strategies.

Leverage data to segment audiences intelligently and deliver relevant, timely communications.

Develop and own testing and optimisation frameworks (A/B testing, holdout testing, performance benchmarking).

Use insights to continuously improve performance against KPIs.

Monitor and report on CRM performance, providing clear insights and recommendations to stakeholders.

Partner with analytics teams to define success metrics and measurement frameworks.

Use performance learnings to inform future CRM strategy and roadmap planning.

Act as a trusted CRM partner to cross-functional teams, including Marketing, Product, Tech, Legal, and Customer Experience.

Influence stakeholders with data-driven recommendations and clear communication.

Support alignment on CRM priorities, timelines, and best practice.

Ensure CRM activity complies with data privacy regulations and internal governance standards.

Contribute to the development of CRM guidelines, documentation, and ways of working.

Stay up to date with industry trends, tools, and innovations, proactively identifying opportunities for improvement.

Requisitos

Essential Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business.

Strong hands-on experience with CRM platforms (Ideally Braze or Klaviyo or similar).

Proven experience delivering automated journeys and personalised campaigns at scale.

Strong analytical mindset with the ability to translate data into actionable insights.

Excellent stakeholder management and communication skills.

Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and troubleshooting delivery or data issues in partnership with technical teams.

Fluent in English

Diferenciais

Experience working with large, global customer databases.

Familiarity with consent management, data privacy, and compliance (e.g. GDPR).

Experience collaborating with product and engineering teams on CRM-related initiatives.

Background in premium, loyalty, or experience-led brands.

Benefícios

A competitive salary package.

Hybrid working.

Paid time away from work.

Paid Sabbaticals.

Lucrative Ten Loyalty Rewards program.

Remote Working Holidays - possibilities to Travel and Work!

Employee Discounts.

Be part of our global, dynamic, and inclusive Team, with diversity at its core.

Genuine career opportunities within a dynamic and international company.

Carga horária

Híbrido

Sobre a empresa

Ten is on a mission to become the most trusted service business in the world.

We have the advantages of already being at scale globally with a critical mass of high net worth members via stable, multi-year revenue-generating contracts.

We already have a market leading consumer proposition and credibility (and many integrations) with the leading suppliers/partners across our 'big 4' service categories of restaurants/travel/entertainment and luxury retail.

We are profitable and the first B Corp listed on the London Stock Exchange (AIM market).

Benefícios

A competitive salary package.

Hybrid working.

Paid time away from work.

Paid Sabbaticals.

Lucrative Ten Loyalty Rewards program.

Remote Working Holidays - possibilities to Travel and Work!

Employee Discounts.

Be part of our global, dynamic, and inclusive Team, with diversity at its core.

Genuine career opportunities within a dynamic and international company.

Commitment to Diversity

We appreciate diversity and are dedicated to creating an inclusive work environment for our employees.